WaterHealthcare.ca

Challenge:

WaterHealthcare.ca was a brand new company providing water filtration products. There was no existing website and, like most start-ups, they had trouble getting leads. The company needed an online focal point and direction from which to reach out to potential leads and generate sales for WaterHealthcare.ca.

Solution:

The short-term goals for WaterHealthcare.ca included getting a website up and running and finding a way to generate leads. CPC (Cost-Per-Click) advertising made sense as an effective tool for attracting immediate visitors. The long-term goal was to build the website to be able to generate leads from both “ready to buy” and potential buyers. SEO was implemented as a long-term source for leads and reaching out to visitors searching online for product and reference details.

Results:

CPC provided sufficient numbers in website visitors, but generated very few leads. Adjustments in call-to-action areas corrected this problem and the CPC advertising campaigns became successful at capturing new leads. In terms of SEO, WaterHealthcare.ca is now ranked on the first page of Google for some of the most competitive keywords in their industry which provides an excellent source of new visitors. WaterHealtcare.ca is now benefiting from the steady flow of leads from both CPC and SEO sources.